"Akris. The name stands for a new kind of luxury. Unmistakably modern, feminine and discrete. Akris dresses women who, irrespective of their age or nationality, expect the best from their clothing. They are self-confident and stylish, appreciate quality and understated clothing and see fashion as the new Zeitgeist. The Akris woman is reservedly sexy, her charisma is never superficial and she never compromises on quality. Akris has written over 80 years of history as the Swiss family company in St. Gallen. With just one sewing machine, Albert and Peter Kriemler's grandmother, Alice Kriemler-Schoch, laid the foundations for the current operation in 1922 and at first, made only aprons. In 1945, son Max followed in her footsteps and over a period of 40 years, built Akris up into a couture house known all over the world. The current head designer, Albert Kriemler was just twenty years old when he joined his father's company in 1980. He took over creative responsibilities and shaped the development of Akris firstly in Europe, then in Asia and finally in America. Clear shapes and simple lines are the fundamental basics of the Akris collection and creative flair is expressed unobtrusively in each and every piece. Luxurious materials such as double-face, cashmere and silk, in their most lavish interpretations, deliver incomparable luxury and radiate the charm of reserved elegance and cultivated beauty." - Akris.ch