Marie’s jaw dropped to the floor, when her future husband handed her their first order for 200 knit dresses. The sample had been made on a whim, and she had hoped the store would order 20 - maybe, if luck was on their side. As a professional model, who went by the surname of St. John, Marie didn’t set out to create a fashion powerhouse.
If you love BCBGMAXAZRIA clothing as much as we do, then you've probably caught yourself wondering "Who designs BCBG clothing" at least once. BCBG, is the lifetime vision of one man: Max Azria. That's right, Max Azria is founder, designer, chairman and chief executive officer of BCBG Clothing Designs. He is responsible for designing and creating all those gorgeous BCBG jacket, BCBG Dresses, and BCBG shoes that we all know and love! His BCBGMaxAzria label is one of America's leading design houses, with collections that include BCBG evening dresses, BCBG cocktail dresses, BCBG handbags, small leather goods, licensed outerwear, footwear, and more! His collections include BCBGMAXAZRIA, which was BCBG's first big collection, BCBGeneration, and a high-end Max Azria Runway Collection. Combined his collection offer up thousands of designer per year, and outfit women for everything from special occasion and the office, to their weekend escapes! So how did Max Azria become the fashion legend that he is today? Funny you should ask...
As one of the most famous women's shoe designers of the twentieth century, one might never have guessed that the Italian shoemaker, Salvatore Ferragamo actually came from quite humble beginnings. Born in 1898, Salvatore Ferragamo spent his teenage years working as an apprentice in a woman's shoe shop
Arthur Lasenby Liberty was born in Chesham, Buckinghamshire in 1843. He was employed by Messrs Farmer and Rogers in Regent Street in 1862, the year of the International Exhibition at Kensington in London. By 1874, inspired by his 10 years of service, Arthur decided to start a business of his own, which he did the next year.
Zapateros. That's pretty much how the folks at Pedro García define themselves. Shoemakers, in the most traditional sense of the term...and the most avant-garde sense of the term. At the helm now is the third generation of a family devoted to footwear. The saga, however, dates back to grandpa García, the first Pedro, who founded the business in the hectic year of 1925
Brunello Cucinelli was born to a family of modest means on September 3, 1953, in Castel Rigone (Perugia). In 1972, he earned a diploma as a land surveyor in Perugia. He studied at the School of Engineering of Perugia University from 1972 to 1974.
At 25 years old, he realized that dyed cashmere could be a great innovation (until then, cashmere only came in neutral, basic shades). He started his business, without financial means, in a small 40 sq. m. workshop. After his second year of business, he hired his first employee. Brunello Cucinelli's first export markets were Germany and the United States, which were considered financially solid countries.
On March 10th, 1863, John A. Frye opened the doors of a small shop on Elm Street in Marlboro, Massachusetts. The shoes he made weren't icons of fashion or fanciful in style. They served a simple purpose: to ease the daily working lives of the hundreds of factory workers in that small New England town.
"Nature as a source of inspiration, a wealth of materials and colors, a point of departure for a project founded on authenticity and beauty. This is what led Francesco Ilorini Mo to set up Agnona in 1953, driven by a consuming passion for knowledge, left his valleys to travel across Australia, Peru and China 'looking for the best places to farm wool, cashmere, alpaca and vicuna'. The key constant throughout the life of Ilorini Mo has been his vocation for excellence, which enabled him to become a supplier of fabrics to couturiers like Dior, Balenciaga, Yves Saint Laurent and Valentino and then a producer of fashion. This was the birth of the Agnona style, whose contemporary flavor and simple models (still strikingly modern today) gained aspirational status in the collective imagination and a place of honor in the history of fashion.
"Akris. The name stands for a new kind of luxury. Unmistakably modern, feminine and discrete. Akris dresses women who, irrespective of their age or nationality, expect the best from their clothing. They are self-confident and stylish, appreciate quality and understated clothing and see fashion as the new Zeitgeist. The Akris woman is reservedly sexy, her charisma is never superficial and she never compromises on quality. Akris has written over 80 years of history as the Swiss family company in St. Gallen. With just one sewing machine, Albert and Peter Kriemler's grandmother, Alice Kriemler-Schoch, laid the foundations for the current operation in 1922 and at first, made only aprons. In 1945, son Max followed in her footsteps and over a period of 40 years, built Akris up into a couture house known all over the world.
"Alaïa was born in Tunis, Tunisia in 1935. His parents were wheat farmers but his glamorous twin sister inspired his love for couture. A French friend of his mother fed Alaïa's instinctive creativity with copies of Vogue. He lied about his age to get him into the local 'cole des Beaux-Arts in Tunis and began studying sculpture where he gained valuable insights into the human form. After his graduation, Alaïa began working as a dressmaker's assistant. He soon began dressing private clients, and in 1957 he moved to Paris to work in fashion design. In Paris, he started to work at Christian Dior as a tailleur, but soon moved to work for Guy Laroche for two seasons, then for Thierry Mugler until he opened his first atelier in his little rue de Bellechase apartment the late 1970s It is in this tiny atelier that for almost 20 years he dressed privately the world's jet set, from Marie-Helene de Rothschild to Louise de Vilmorin (who would become a close friend) to Greta Garbo, who used to co