The House of Gucci was founded in 1921 by Guccio Gucci as a leather goods company and small luggage store in Florence, Italy. In 1938, Gucci expanded and a boutique was opened in Rome. Guccio was responsible for designing many of the company's products. In 1947, Gucci introduced the bamboo handle handbag, which is still a company mainstay. During the 1950s, Gucci also developed the trademark striped webbing, which was derived from the saddle girth, and the suede moccasin with a metal horsebit. After Guccio's death in 1953, his son Aldo, helped lead the company to a position of International prominence, opening the company's first boutique in New York. During the 1960's the brand is further popularized by stylish celebrities such as Jackie Kennedy, Liz Taylor, and Grace Kelly. In 1994, Tom Ford became the new creative director of the company and infused the luxury brand with his signature sexy style; stilettos, silk cut out jersey dresses, and metallic hardware detailing. Today, the creative direction of Gucci is the responsibility of Frida Giannini and Gucci continues to explore its roots. "Frida Giannini's unique talent and passionate disposition have fuelled her rise as an international designer for one of the most recognized luxury fashion brands.  Born in Rome in 1972, she studied fashion design at Rome's Fashion Academy before apprenticing in a small ready to wear house. In 1997, she landed a job at Fendi where she worked as a ready to wear designer for three seasons before being named designer for Fendi leather goods. In September 2002, she joined Gucci as Handbag Design Director. Two years later, she was appointed to the unprecedented role of Creative Director of Accessories in charge of bags, shoes, luggage, small leather goods, silks, fine jewelry, gifts, watches and eyewear. She took on the position with her trademark confidence and conviction, and has brought a powerful point-of-view to the house's accessories. By reinterpreting iconic elements from Gucci's past, such as the "Flora" scarf patterns and equestrian imagery, she has infused a rich heritage with new energy and modern sex appeal. In March 2005, she was named Creative Director of Gucci Women's ready-to-wear, in addition to her responsibilities for all accessories. In January 2006, she also became in charge of men's wear, thus becoming the sole Creative Director of the label. Her fresh and joyous vision combined with her savvy interpretation of the Gucci legacy has delighted fashion followers around the world." -