Joe's Jeans products are the creation of Joe Dahan, the founder and president of Joe's Jeans, Inc. Joe grew up in Casablanca. A place that fed his eyes with contrasting elements. From attending a private French school, in the colonial period of all white buildings, to walking through what he terms "uncivilized markets", with wild animals. After leaving Morocco, Joe moved to Los Angeles where he launched his women's wear denim line. Joe's Jeans are tailored to accentuate a woman's curves in all the right places, to achieve the most flattering silhouette possible. Due to this the brand has developed it own cult following and is beloved by celebrities such as Katie Holmes, Madonna, and Lindsey Lohan among others.